Once an afterthought, women’s sportswear is now every bit as important a market as men’s. Nike Apparel: Look Good, Feel Good, Play Good takes a look at the rise of the category through the lens of the Swoosh. Culled from Nike’s rich archives, photography, sketches, advertisements, swatches, and more sit alongside text to tell the story. Interviews with Nike athletes, trainers, and other collaborators, including Sue Bird, Megan Rapinoe, and Naomi Osaka, and insightful pieces from cultural commentators help inform, while the hundreds of illustrations provide visuals.